Creating website content is essential for attracting visitors, building trust, and encouraging repeat visits. But how often should you publish new content to keep your audience engaged without overwhelming your resources? Finding the right balance can make a significant difference in your website’s performance and user experience.

In the fast-moving world of online marketing, many focus on trends that fade quickly. Yet, some content remains valuable and relevant long after it is published. This type of content is called evergreen content, and it forms the backbone of successful digital marketing strategies. Understanding why evergreen content matters can help businesses build lasting connections with their audience and achieve steady growth.