Content

In the fast-moving world of online marketing, many focus on trends that fade quickly. Yet, some content remains valuable and relevant long after it is published. This type of content is called evergreen content, and it forms the backbone of successful digital marketing strategies. Understanding why evergreen content matters can help businesses build lasting connections with their audience and achieve steady growth.

Content marketing and SEO are often discussed as separate efforts. In reality, they work best when they are aligned. Content without SEO may never reach the right audience, while SEO without strong content lacks relevance and authority.