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General Marketing Info


The Essential Role of Marketing in Business Success
Marketing often gets misunderstood as just selling or advertising. Yet, it plays a much broader and vital role in shaping a business’s success. Understanding what marketing does helps businesses connect with customers, build trust, and grow sustainably. This post explores the key functions of marketing and why it matters for every business. How Marketing Connects Businesses to Customers At its core, marketing bridges the gap between a business and its potential customers. It
Megan Cornelius
3 min read


10 Essential Marketing Strategies to Kickstart Your Success in 2026
Starting a new year with a clear marketing plan can make all the difference in reaching your goals. As 2026 approaches, businesses face fresh challenges and opportunities. To help you get ahead, here are ten practical marketing strategies designed to build momentum and drive results from day one.
Megan Cornelius
3 min read
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